How to set the basic campain setup in new Google AdWords UI(user interface).
Google advertising is a great marketing strategy for small business owners and stratsups who want to start there business. You can show an ad for your business to people who are searching for your type of business at that very moment AND who are looking for businesses in your area. This type of targeting makes most small business owners want to advertise on Google.
What is Google AdWords?
Google AdWords is is online advertising platform of Google to run ads of your business in Google search engine.the only difference between the organic search and ads is the word "Ads" in a green.
In Google search pages Google first starting 3-4 link are the the result of ads which is paid campaign by the Google.
And after whatever link that is the result of the organic search.google ads will show page start and ends of page.
How Advertising on Google Works?
First after setting your account in Google AdWords you must decide your targeted keywords.because the keywords play and important role for searching your business in Google pages.bid for your keywords decide the placing of your ads it changes as per the user search.ao it's very important how to decide the bid for perticular keywords.
How to set the campaign for your business in Google AdWords?
Here I am going to explain the simple steps for setup the one campaign in Google ads must follow this steps to create your ads in Google.
1. First you create a account in Google AdWords.
2. As you create a account you directly come to the dashboard of the AdWord s
In left hand side you will see there is Campain tab click on that and name your campaign like "Institute".
3. As institute is the campaign name because we have to run our ads for one institute having fashion and interior designing courses.after that we create an two ads group for proper differentian first is "fashion designing" and second is 'interior designing ".
4. As you set two ads group in that you first click on fashion designing ad group after clicking on this you must set the keywords for this .you can set multiple keywords related to your courses. same thing you can do for interior designing.
5. After putting all the keywords related to your business make note that your keywords must be in phrase match
phrase match means that all the keywords show your web page when the user Searches related to fashion and interior.it save you cost while running your ads.
keyword matches type are three type 1.Exact match
2. Phrase match
3.Broad match
Along with if you want to save money remember that your keywords must be in phrase match.
6.In setting tab you must edit your targeted location.it means that put only that area where you want to show your ads. If there is specific area it is best you can save your money.
7.At the starting you can set the bid stretegy as manual and bid type is maximize click.
After setting this all you must put the minimum budget for one day is RS.500
It show your ads as per your targeted location and keywords. You can look this campaign minimum for 7-8 days for its batter results.one and two day watching you can't say about your campaign performance. Google AdWords show its better result after 1 month. So using AdWord analysis is very important according to that we have to play the game in AdWord account. Once the AdWords set you can get maximum enquiry in a minimum budget.
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